Local Internet Marketing Is In The Right Place At The Right Time

The idea of “right-place, right-time” placement is a dream of marketers everywhere. Finding and actually taking advantage of these marketing opportunities can be difficult, especially on “high consideration” products and services. And then came the Internet. Consumers are constantly searching for information on the Internet (almost 450 million queries daily). While many Internet searches are recreational, around 70 percent of consumers will research products and services on the Internet in a given year. A majority of these consumer will then purchase the product or service locally. For that reason, local Internet marketing has taken off in leaps and bounds.

Local Internet marketing works like this:

An Internet-savvy family from Middletown, USA needs a new television. They visit a web search engine to research the models. Typing “Sony” on Google or Yahoo! yields typical results, displaying a link to Sony’s website with other “less useful” search engine listings. However, there’s something more going on here.

Even without entering their location, the top and right sides of this results page display ads for Sony showrooms in Middletown. One click to the local company’s website can let the potential customer see current stock and a special Internet sale for Sony buyers. The local merchant has been presented as both a solution for the information and a local contact for the purchase, and the loop is closed.

Some of the programs being offered for local Internet marketing in major search engines are Google Adwords, Yahoo! Search Marketing and Verizon Superpages cost-per-click. Each wants to become the consumer’s next choice for local Internet searches. These large ad networks claim to cover 70 to 80 percent of the Internet with their pages and “partner sites.”

A benefit to the advertiser is the cost-per-click pricing model. The ads are free until someone clicks, at which time a small fee is charged and the visitor is sent to the advertiser’s Web site.

There are no long-term commitments for cost-per-click, and advertisers can change or stop ads at any time. They can create predefined budgets for the day or month and fraud-proofing mechanisms prevent competitors from rapid-fire clicking. Markets can be limited to single or multiple cities, states, languages and countries.

Local Internet marketing works for consumers because it makes it easier for them to find the products or services that they are looking for in their area. It is a win-win situation for everyone involved!

Do-It-Yourself With A Automotive Service Or Repair Manual

It can be quite expensive to have your car in a mechanic's garage these days. Even fees for oil changes and tire rotations have increased dramatically over the years. One way to save money on these types of expenses is to buy the parts and tools needed and do the maintenance or make the repairs by yourself.

The owner's manual that came with your vehicle can tell you everything you need to know about how to operate your vehicle. It may also tell you how often general maintenances should be performed, how many pounds of air to put in your tires, etc. However, these manuals do not usually explain how to perform the service requirements or how to replace broken parts. In order to become an expert do-it-yourselfer, you will need to buy a service and repair manual for your specific car or truck.

Manuals such as these can be found all over the Internet. There are websites that boast of being factory-authorized distributors that carry only the manufacturers' manuals. Other websites offer manuals that group the vehicles by model, year, and/or make. Some are even classified between imported and American made automobiles. It really doesn't matter which type of manual you purchase, just as long as it is for the vehicle you need to repair.

These manuals come in two different formats. Some car owners prefer the standard book format because it can be taken right out to the vehicle being repaired. This allows the information and diagrams to be right at your fingertips. The possible problems with using the book format are that the book may be bulky to handle, or it could get increasingly dirty or oily with each subsequent use. If these are concerns of yours, the manuals are also available on Compact Discs (CDs). The benefit of this format is that you can look up specific information on the CD and print out exactly what you need at that moment. After the repairs are made, the printed instructions can be thrown away.

Either form of manual will be extremely helpful in explaining anything you need to know about how your car works, or how to work on your car. The price for a new manual in either book or CD format varies according to the model of your vehicle; however, it is possible to find used ones online for a little less money. Of course, purchasing a used book for car repairs is kind of like buying a used textbook. If the person who owned it before you knew what they were doing, the notes in the margins could be very helpful. But, if the past owner was a complete idiot, you are better off ignoring the "tips" he left behind. The trouble is, how do you know the difference if you don't know anything yourself?

These manuals cover topics ranging from how to replace your windshield wiper blades to how to rebuild your engine. They can help with troubleshooting and diagnostics, engine performance, fuel systems, and even body parts. If you have always wanted to be your own mechanic, this type of do-it-yourself manual may be all you need to get started.

There are a couple of things to look for before settling on a particular service and repair manual. One of the most important things to find out is who wrote or put together the manual. You want to make sure whoever it was, had plenty of prior experience working on cars, such as an independent repair shop owner or certified technician. The second thing to look for is pictures and diagrams. Some people can learn just by reading the information, but being able to see what the parts look like and how they fit together is going to make things much easier for the do-it-yourself person.

Even if you don't plan on servicing your own vehicle or making your own repairs, a service and repair manual can come in very handy. It is always good to have some idea of what things are and how they work, especially before taking your car in to be worked on by someone else. If the repairs are expensive, you will understand why. If someone is trying to rip you off, you may actually be able to figure it out before that big check is written.

Knowledge is a beautiful thing. When you have the right information at hand, you can make educated and informed decisions. The knowledge that you gain by having a manual for your particular make and model of vehicle could realistically save you the expense of the repair manual in very short order. If the information that you learned by reading your manual prevents you from being ripped-off, or it helps you to make one repair on your own, it can easily pay for itself the first time you use it.

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Starting A Network Marketing Internet Business

Becoming an internet network marketing internet guru is not that difficult. Most self-proclaimed experts do not have a clue what they are doing, but by calling themselves an expert and knowing the language leads other to believe they know what they are talking about. Usually, their success is short-lived as people soon realize they are getting to return on their investment.

Some of these folks may have been really good at marketing in the off-line world but have not been able to adapt to the global concept of network marketing for an online business. They are stuck in the old days and as such, their marketing ideas are only working for businesses stuck in the old ways as well. Being able to make that leap is a genuine need to be successful in today’s internet marketing world.

When they went to college to learn marketing, in the days before the internet, they learned valuable information on the best ways to promote a company’s name. Advertising promoted specific products and marketing promoted the company’s brand. In today’s internet marketing you have to be able to do both at the same time and it takes a different type of expertise to pull it off.

Becoming involved in internet network marketing is more than just posting ads on hundreds or thousands of affiliate websites. The message you post must be geared to a diverse audience as it is impossible to know exactly who will be viewing your message. A smart affiliate will not post ads on their site that have no relationship to their own message, still others will post just about any type ad, other than those relating to their business for fear of the extra competition.

Another thought has it that the common web surfer, that is those with no knowledge of or interest in internet marketing may be seeing a different message when they ads on a web site. These folks, commonly referred to as potential customers, only see advertising and do not know or care whether it is paid ads or not. Being an affiliate with well-known businesses may lead them to the conclusion that your site must be pretty good to keep company with such big businesses.

Surrounding yourself with good people has long been an accepted method of helping your business get better, By bringing in the smartest and brightest stars, new and innovative ideas have helped many businesses prosper. The same theory could be applied to network marketing as having your name associated with the biggest and brightest companies can make your site shine even brighter. Perhaps a better name would be success by association.

For example, you run a computer hardware sales company on the internet and become an affiliate of Cisco, many may interpret that as an endorsement of your business by one of the biggest computer network hardware manufacturers, which gives your name a boost.

Refurbished Laptop, To Buy Or Not To Buy

A refurbished laptop may be a great option if you do not think that you can afford the cost of a brand new computer. These notebook computers are often in virtually new condition, but have just been returned by the consumer for some reason or another. The reason can be as simple as they just did not like the style or size of the laptop to maybe just changing their mind about the purchase.

Most refurbished laptops are returned to the store within ninety (90) days of purchase, so you really are getting a brand new computer. These computers are then sent back to the manufacturer for inspection. If there are any problems, they are repaired and often the manufacturer even upgrades the laptop. So when you buy a refurbished laptop, you may get features that were not even included in the original design.

Even if cost is not a consideration for you, purchasing a refurbished laptop may still be a good choice. Purchasing a refurbished model can often mean getting a more powerful computer with more features. However, with the prices dropping on brand new computers, the benefits of purchasing a refurbished laptop may not be as great as they once were. This is something to consider also.

Though purchasing a refurbished laptop from one of the major companies like Dell or Gateway can save you money, you may lose in the warranty department. The warranties for refurbished laptops usually pale in comparison to the warranties offered on new models.

Another option to consider if you are thinking a about a refurbished laptop is that you may be able to get a brand new computer for free by participating in online offers. So you may also want to think about this.

The main thing that you need to consider, though, is the reputation of the company selling the refurbished laptop. Remembering this tip may save you a lot of heartache in the future if you have any problem with your computer.

Another drawback to a refurbished laptop is that it cannot be customized. So basically, you need to be satisfied with all the features included before making your final decision.

Your decision to purchase a refurbished laptop will rely on your budget and individual preference. Just be sure to do your research first.

Article Source: http://www.tips.com.my

Starting well in your new business

"Well begun is half done," goes the adage. Here are our top five tips to help get your new home business off to a great start.

1. Do your research, but trust your hunches.
It's always wise to find out about the new business you want to get into. But in the end, your hunch about it - your intuition - will tell you either, "I can do this," or "it's not for me."

Trust that decision no matter what anybody else tells you.

2. Write a business plan.
You need to clarify your ideas and plan your actions. You don't have to be elaborate (unless you want to use it to raise money). The business plan is really just a roadmap to help you to plan your home-business journey and to check from time to time to make sure you stay on course. Your business plan should briefly outline:
What your goals are
What products and service's you'll offer
The benefits of those products or services
Who your target market is
How you'll reach them
What your income goals are
3. Pick out a workspace.
Most people work best if they have one main area to work in. It doesn't matter how big or small it is, or even if it is a separate room (a corner of another room could be all you need). Just make sure the space is set aside for that purpose only. Don't watch TV there. Don't eat there. Don't do family activities there. And it won't hurt if you keep it organized and neat.

4. Decide when and how much to work.
Part of the reason for working for yourself is to gain more control over how you spend your time. But make no mistake, you will have to work to succeed. And while you are working, make sure your family and friends treat that time with the same respect they would show if you worked regular hours in a regular office.

5. Organize your finances.
Running your own business can mean feast-or-famine income. So always set some of your income aside as a cushion against slower times, and keep close watch on your spending. Those two rules are true, even if you happen to earn a lot of money. Just ask any successful and wealthy person.

How To Spot Fake Rolex Watches

Today, millions of people are buying and selling Rolex watches and other fine timepieces over the internet. It is said that Rolex produces around 650,000 to 800,000 watches annually. Sadly enough, counterfeiters around the world produce 10 times that amount each year, turning what was once a business operated in street vendors into a multi-billion dollar industry

Without knowing what tell-tale signs to look for, the average Rolex consumer may easily fall victim to scammers. And while connoisseurs will certainly discern between a $5,000 Rolex and a $50 replica, the existence of large number of counterfeits inevitably affects demand at some level

The best and most accurate way to tell a Rolex from a replica is by checking its Serial#, Model#, Case back ID, and Movement Signature (the 4 primary verification methods used by professionals) by looking between its bottom lugs (part where the band connects to case), top lugs, and by opening the case back respectively.

Clear Casebacks – If you encounter one of these, don’t bother strapping them on. Often times, a replica will have a clear caseback allowing you to see the inside of the watch. Rolex does not make watches with clear casebacks!

Engraved Casebacks – Again, with the exception of a rare Ladies model (circa 1990’s) and the “Sea-Dweller” model, Rolex does not engrave any logos or slogans on their casebacks. Moreover, they are free of any engravings.

Hologram Stickers – A newly purchased Rolex watch will come with a 3-D hologram-encoded sticker on the caseback. The Rolex “crown” trademark is featured just above the case reference number and can be easily identified when viewed. Often times, a fake hologram sticker won’t even have the 3-D effect when viewed. It is simply a hard, concrete pattern that won’t change in appearance one bit. If this is evident, it is surely a counterfeit Rolex.

Date Magnification – All genuine Rolex watches excluding the “Sea-Dweller” features the cyclops that magnifies the date by 2.5x. As you can see in the picture above, the cyclops on the counterfeit is significantly smaller and a bit misaligned. These are common flaws made by counterfeits and you will see many of them today with a larger font date to fool the average consumer.

Triplock Crown Seal – This pertains to the owners or future owners of the Sea-Dweller, Submariner, and the Daytona. These three models feature the “Triplock crown”. The image above shows that the genuine Rolex utilizes the extra seal by the rubber o-ring on the winding tube whereas the counterfeit comes with no seal at all. It is also worth mentioning this to be a case by case situation when purchasing a Pre-owned Rolex wristwatch, in which many original Rolex parts or accessories can be replaced by aftermarket parts and accessories.

Micro-etched Crystal – In 2002, Rolex began micro-etching the Rolex “coronet” or “crown” right below the 6 o’clock marker. Though it is better distinguishable using a jeweler’s loupe, you can see by the illustration that the genuine “crown” is much more distinguishable and robust as opposed to the counterfeit. Moreover, the counterfeit is poorly designed and is a clear indication of a fake.

Article Source: http://www.tips.com.my

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