Affiliate marketers are keen at finding ways to get merchants in front of potential customers. There's article marketing, building niche websites, forum marketing, social network marketing, and pay-per-click, to name a few.
Which Formula Is Right For You?
Each of these marketing strategies varies widely in the amount of time and money invested to capture targeted traffic to merchant goods and services. For instance, forum marketing and social network marketing require very little time or money. Article marketing requires no investment of capital, but can take a great deal of time depending on how efficient you are as a writer. Building niche websites is even more time-consuming, plus you have to shell out funds to purchase a domain name and cover hosting fees. All of these methods are great ways to earn income by driving targeted traffic to merchants who pay a commission on each sale you generate for them.
But there is another highly lucrative business model that you might want to consider. Now be warned, perfecting this method is not easy. Simple mistakes in your execution could cost you hundreds of dollars. But if you can decipher the formula, pay-per-click advertising, or can pay off handsomely.
More specifically, we're talking about the pay-per-click to cost-per-acquisition business model, also known as PPC to CPA or traffic brokering. If you have been in the internet marketing arena for any length of time, you have at least a general idea about the marketing methods discussed above, but very little is talked about or even known about using PPC to drive laser-targeted traffic to lead offers. Now generally, CPA offers pay less than a few dollars for each lead generated, but if you know the formula for capturing pay-per-click traffic that converts, there is the potential to make hundreds and even thousands of dollars a day.
The method behind using PPC to drive traffic to high-converting CPA offers is to get your pay-per-click ad in front of as many qualified visitors as possible. There are many different underground techniques to do this (they are "underground" because a very large majority of PPC marketers do not use or even know about these strategies). Now, you shouldn't be buying ads targeting general keywords and phrases, that would be silly. Not only will you get tons of untargeted traffic, your ad costs would be astronomical. What you want to do is target some of the lesser-known search terms – terms that even the most savvy PPC marketer wouldn't think of bidding on. You essentially want to cast a wide net which targets as much traffic as possible, while keeping your costs as low as possible. This is the key to creating the perfect pay-per-click formula.
Why Is Pay-Per-Click to CPA Info Hard-To-Find?
There is very little information on the Internet about PPC to CPA marketing. Maybe it's because this method is so new and smart PPC marketers are still trying to figure out what works and what doesn't. Or maybe it's so obtuse that there is no one right way to do it. The most likely reason is this – the guys making the big bucks have secretly discovered the ideal pay-per-click formula and are keeping it all to themselves.
Monday, April 30, 2007
What You Need To Know About Gps
What It Is and How It Works – For those who are unfamiliar with the term, GPS stands for Global Positioning System. It's a method of finding a receiver anywhere on earth or in orbit, and it's probably one of the most important inventions of the 20th century. GPS has so many different applications that many technologies and ways of working are continually being improved in order to make the most of it. Now why is GPS so important and useful? First, we have to understand how it works.
In order to work, a satellite network orbiting the earth is used. These satellites each broadcast a specific signal, which is received by inexpensive aerials and passed on to GPS devices where it is then decoded and used by dedicated software. The information garnered from these signals allows the GPS software to identify the satellite, its specific location, and even calculate the exact time it took for the signal to travel from the satellite to the receiver. Using different signals from different satellites, the GPS software can now analyze the position of the receiver, in terms of latitude and longitude.
Mapping It Out – Knowing where the device is in space is one thing, but it is fairly useless information without something to compare it with. This is where the mapping comes in handy; thru this, GPS can analyze our location and maps out possible routes. In fact, it is often the mapping data which elevates the price of the GPS solution. It must be accurate and updated reasonably frequently.
There are several kinds of maps, and each is intended for different users with different needs. Road users, for example, require that their mapping data contains accurate information about the road network in the region that they will be traveling in, but will not require detailed information about the lie of the land. On the other hand, hiking GPS users might wish to have a detailed map of the terrain, rivers, hills and so forth, and perhaps tracks and trails, but not roads. On the other hand, sailors will need specific data about the sea bed, navigable channels, and other related information that will allow them to navigate safely.
And what about fishermen? They also use marine GPS to keep track of the movements of fish in real time and to predict where they'll be the next day. In fact, cooperative fishing has become much easier with GPS, allowing boats to relay locations to each other while looking for the best fishing spots. There are also GPS devices called "fish finders", which combines GPS and sonar functions to track and store detailed fishing and maritime information.
Get Started with GPS – Consumers can avail of several GPS devices that are specifically designed for a variety of uses and functions. In-car systems have advanced features like voice guidance, dynamic route calculations, and even upgrading your maps from a CD-ROM. Rugged handheld GPS devices, like those from Garmin and Magellan, have a map inside and are usually used for outdoor activities. They do not have detailed road information and the user has to find his own way from point A to point B without any route calculations.
A more recent solution has appeared on the market which uses the power of a PDA to run the actual GPS software. A GPS receiver can be easily attached to these devices, which makes them possibly the cheapest and easiest GPS receivers to use in the market today. Bluetooth technology has also started to make use of GPS, using a single PDA device wirelessly connected to several receivers.
In order to work, a satellite network orbiting the earth is used. These satellites each broadcast a specific signal, which is received by inexpensive aerials and passed on to GPS devices where it is then decoded and used by dedicated software. The information garnered from these signals allows the GPS software to identify the satellite, its specific location, and even calculate the exact time it took for the signal to travel from the satellite to the receiver. Using different signals from different satellites, the GPS software can now analyze the position of the receiver, in terms of latitude and longitude.
Mapping It Out – Knowing where the device is in space is one thing, but it is fairly useless information without something to compare it with. This is where the mapping comes in handy; thru this, GPS can analyze our location and maps out possible routes. In fact, it is often the mapping data which elevates the price of the GPS solution. It must be accurate and updated reasonably frequently.
There are several kinds of maps, and each is intended for different users with different needs. Road users, for example, require that their mapping data contains accurate information about the road network in the region that they will be traveling in, but will not require detailed information about the lie of the land. On the other hand, hiking GPS users might wish to have a detailed map of the terrain, rivers, hills and so forth, and perhaps tracks and trails, but not roads. On the other hand, sailors will need specific data about the sea bed, navigable channels, and other related information that will allow them to navigate safely.
And what about fishermen? They also use marine GPS to keep track of the movements of fish in real time and to predict where they'll be the next day. In fact, cooperative fishing has become much easier with GPS, allowing boats to relay locations to each other while looking for the best fishing spots. There are also GPS devices called "fish finders", which combines GPS and sonar functions to track and store detailed fishing and maritime information.
Get Started with GPS – Consumers can avail of several GPS devices that are specifically designed for a variety of uses and functions. In-car systems have advanced features like voice guidance, dynamic route calculations, and even upgrading your maps from a CD-ROM. Rugged handheld GPS devices, like those from Garmin and Magellan, have a map inside and are usually used for outdoor activities. They do not have detailed road information and the user has to find his own way from point A to point B without any route calculations.
A more recent solution has appeared on the market which uses the power of a PDA to run the actual GPS software. A GPS receiver can be easily attached to these devices, which makes them possibly the cheapest and easiest GPS receivers to use in the market today. Bluetooth technology has also started to make use of GPS, using a single PDA device wirelessly connected to several receivers.
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